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PROJECT NAME
Nukraine
SERVICES
Branding
Graphic design
Motion design
ABOUT
It was necessary to create an identity for a brand focused on decentralized volunteering. The platform allows anyone to visit the website, offer their volunteer services, join ongoing projects, or initiate fundraising while showcasing their unique approach or service.
This is about an interconnected network of volunteering, where each "point" operates independently yet contributes to a unified goal, enabling greater efficiency through decentralization.
Strategic research was conducted, and a design brief was developed. For the logo, we chose a solution featuring unique lettering. The graphics serve as a metaphor, visually illustrating the platform's operating method. Each "point" pulls in its direction while maintaining the integrity of the overall network. Additionally, this network can take the form of recognizable objects. The brand's style was further extended to create branded merchandise.
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SERVICES
Brand identity
Graphic design
Art direction
Illustration
Packaging
Motion design
3D design
UX | UI
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